4-Drake’s Strategies About Branding and Business

4-Drake's Strategies About Branding and Business.

4-Drake's Strategies About Branding and Business.

Applying some of Drake’s strategies and methods to your brand can help you to develop business and influence. Read more to know Drake’s Strategies About Branding and Business.

Drake was born in Toronto. His father Dennis Graham is an African American who worked as a drummer and performed with country musician Jerry Lee Lewis. His mother, Sandra Graham, worked as an English teacher and florist.

Drake has four Grammy Awards, millions of social media fans, a lot of billboard charts, and a business empire spanning multiple industries. He is not just a singer and rapper. He is a skillful and successful entrepreneur. Although most of us do not have the ability to become music artists and cause a sensation around the world, we can all learn how to concentrate on creating our own success. As Drake himself said, “everyone has an  addiction, and mine is a success.”

So what did I learn from Champagnepapi? (by the way, this is Drake’s view of Instagram.) four important lessons or Drake’s strategies about branding and business.

1.Drake’s Strategies About Branding and Business-Keep it real or true

Let’s face it. Rappers are not famous for showing their vulnerable and sensitive side, are they? But everyone has feelings. Everyone gets hurt. All feels uncertain. All have shortcomings. Instead of putting up a front, Drake embraces his emotions and feelings creates art to celebrate authenticity, and invites listeners and fans to see what was beneath the surface. Drake explored the theme of love lyrically in the song look what you have done: “I’ve got my eyes on you. You’re everything that I see.”/  “And it’s just words and they cut deep but it’s our world, it’s just us two.”/“You love me, and I love you. Your head hurts and mine does too. 

But Drake didn’t just write boring songs. He struggled like others. He let the world see his pain and contradiction:  “I’m going through her phone if she goes to the bathroom and her purse right there. I don’t trust these hoes, at all.”

Many rap music can be fairly criticized as glorifying violence and denying real emotions. One of the reasons Drake’s brand is so strong is that he doesn’t hide his common feelings with others on earth. His authenticity and vulnerability are not weaknesses. They are strong because they are real and common to all of us.

2.Drake’s Strategies About Branding and Business-Connect with your fans (or customers, if you are not a musical genius).

 Drake maintained this connection by singing and rapping real human emotions. What’s the result? The fans felt connected with him. How many fans are there? As of July 2021, there were 39 million followers on Twitter. There are 51 million on Facebook. There are 85.8 million fans on Instagram.

Fans follow Drake by millions and he gets it. In his song Headlines, he stressed the importance of this connection, “if they don’t get it, they will surpass you.” music doesn’t prosper or succeed in a vacuum. Drake knows that his fans make him succeed.

When a story of any individual moves Drake, he even takes time to reach out to individuals. When his friend and poet Mustafa told Drake that a young fan and fellow Toronto native were fighting rare cancer, Drake recorded a video message for the young man’s 14th birthday. In the video, He said, “well, I’m your fan. I’m a fan of people with hearts. I can tell that you have a lot of heart.”The young Zelek Murray was glad Drake took the time to contact him in person.

It was such a moment that consolidated Drake’s position in the hearts of the fans.

3. Maintain a sense of place

When Drake extended a helping hand to a fan who had a common experience with his hometown of Toronto, Drake was deeply rooted in his native land. In 2011, when Drake won the Allan Slaight Award, given to distinguished young Canadians, he donated the entire $10000 bonus to Dixon hall, which is committed to creating opportunities for low-income residents in Toronto.

Drake also established a very special relationship with Toronto’s NBA team, the Raptors. Since 2013, he has been the official global ambassador of the team. In addition to giving each player a customized Championship jacket, rappers and raptors do good work in their community as well. In 2018, Drake and the Raptors spent millions to renovate the community basketball court.

Maintaining a sense of place, just like sharing real emotions in music, helps to anchor an artist and a brand for fans. Connecting with his community is largely part of the Drake brand.

4. Collaboration is essential

Although I doubt whether I will work with Rihanna the next time I start a new project, Drake reminds me that no matter in which industry, why, and how collaboration is so important. In music and business, collaboration inspires inspiration and imagination. Drake is probably one of the most famous music collaborators. His projects include a variety of performers, such as Rihanna, Nicky Minaj, 2 Chainz, The weekend, Jay Z, Lil Wayne, Mary J Blige,  Jamie Foxx, Waka Flocka Flame, and Justin Bieber, Stevie Wonder, Kanye West.

Not only the creation and cooperation with other artists have generated mutual inspiration; It also connects one artist to another’s fans. Applying this lesson to business and branding, you will see how powerful it is to share and acquire new fans and customers. Cooperation may require effort and compromise, but the benefits are enormous.

Drake’s influence reverberates in the music, sports, and fashion industries. Success like his invites us to study his empire, learn lessons and principles from it, and we can apply them to our own brands and industries. Applying some of Drake’s strategies to your brand can help you develop your business and influence.

We would love to hear about your ideas, suggestions, and questions. So feel free to contact us.

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