Relationship Between Google Reviews and B2B Business

Relationship Between Google Reviews and B2B Business

Relationship Between Google Reviews and B2B Business

Do you know word of mouth? Well, imagine customer reviews being the same thing, but online. This functionality, which has enabled TripAdvisor or even Amazon to be successful, is only partially reserved for B2C: today, B2B companies must be able to count on a solid e-reputation to strengthen their credibility and generate new opportunities.

What is the impact of e-reputation in B2B?

E-reputation is not only reserved for B2C or local businesses: in B2B as well, it has a significant influence on the sales of products or services. Let’s set the context in a few figures: 

  • Today, 3 out of 4 users use the web for information, and 97% of them will search for information about your company via the Google search engine. 
  • For this type of research, 8 out of 10 users stop on the Google My Business file, a free and customizable tool for each company. 

This is a good opportunity to improve your visibility for free!

One of the many options in Google My Business is to make customer reviews visible. These take the form of a 5-star rating, usually accompanied by a comment. These comments and ratings posted by users make it possible to measure the e-reputation of a brand or a company.

In B2B, paying attention to your e-reputation can quickly become a hindrance. For what?

  • You lose control over what is said about your business
  • Your competitors can overtake you by speaking in your place and thus capitalise on your poor management of e-reputation.
  • Keeping your customers answered can help your relationships.

In short, you have understood that e-reputation is essential today!

The benefits of customer reviews for B2B companies

  • Overall, customer reviews give you credibility and allow you to build a real relationship of trust and proximity with your customers and users. If you need to increase the trustworthiness of your brand, you have to buy google reviews.
  • The Google SERP now highlights the stars of customer reviews via Rich Snippets by differentiating their colour from those of the other elements. This makes your results stand out compared to those with links and meta-descriptions visible and helps capture users’ attention in the multitude of results.

Note: your score obtained via customer reviews will also be displayed on Google Maps: another way to stand out from your competitors.

  •  Customer reviews help drive more traffic to your website, provided your overall rating is good. Today, by reaching 5 stars, you will get +30% clicks to your site, +18% clicks for 4 stars and +4% for 3 stars. But beware, conversely, with 2 stars, the number of clicks will decrease by an average of 4%, and for 1 star, you will generate 18% fewer clicks.

These stars appear in Google’s SERPs and your Google My Business listing: the better you are rated, the more credibility and trust you will gain from users. On the other hand, a bad rating will influence the choice of users and will play against you.

  • As you know, Google’s algorithm is constantly changing. However, one thing is certain: customer reviews are considered hot content for Google. Thus, customer reviews are taken into account by Google for the SEO referencing of your site.
  • Realign your perceived value (e-reputation) with the value felt by your customers (NPS: Net Promoter Score). Your customers strongly recommend you for your services or products, but this good reputation needs to be visible on the web. It is, however, essential!
  • Feedback from your customers will also allow you to identify your weak points and areas for improvement.
  • The main power of customer reviews for your business is sincerity. Indeed, not your arguments are put forward but those of your customers. Users will prefer to rely on peers who have worked for or with your company.

For example, when looking for information on a company, your first instinct will be to type in the name of the brand in question. You will form your first opinion by seeing the rating of users who have already worked with this company or benefited from their services. De facto, it will be more natural for you to identify with them and their opinions rather than with the selling points of the company in question.

  • Today, only one in five B2B companies use customer reviews. Please take advantage of this to make it an additional competitive advantage in your acquisition strategy. The quality of your customer reviews also promotes recruitment: this will allow the candidate to ensure the good health of your brand and 
  • Your company.

There are several benefits of Google reviews for businesses, including:

  1. Increased visibility: Google reviews are key in determining a business’s search engine ranking. A business with a high number of positive reviews is more likely to appear at the top of search results, increasing visibility and driving more traffic to the business.
  2. Social proof: Positive Google reviews can serve as social proof, indicating that other customers have had a good experience with the business. This can help establish trust and credibility with potential customers and make the business more attractive.
  3. Customer feedback: Google reviews can provide valuable feedback to businesses about their products, services, and customer experience. By reading and responding to reviews, businesses can identify areas for improvement and make changes to better meet the needs of their customers.
  4. Competitive advantage: A high number of positive reviews can give a business a competitive advantage. Customers are more likely to choose a business with a strong online reputation over one with little or no reviews.
  5. Customer engagement: Responding to Google reviews can help businesses to engage with their customers and build relationships with them. This helps create a loyal customer base that is more likely to return to the business.

The last word is if you don’t have enough positive google reviews, you never get the maximum sales for your business. In that case, Permanent Reviews can help you to accumulate positive reviews.

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