Developing a business is not an easy task. First, you need a viable idea. From there, you need to find a profitable niche, define a target population, and sell something valuable to them. Whether you are selling products, services, or information, it becomes more and more troublesome to tell the information. Without the right marketing strategy to drive your growth, it is almost impossible to create profits and staying afloat. In this article, we will talk about 10 marketing strategies to fuel your business growth
However, determining the right strategy to market your business is often compared to rocket science. How do you communicate your message to the right audience and do it effectively? How to improve the popularity and increase the sales with a converting offer while maintaining the profit? Nowadays, social media, search engine optimization, blogs, and pay-per-click advertising are all competing for our attention. It’s easy to see why most people are ready to pull out their hair.
The fact is that what gets you to this point in business is likely not going to get you to the next level. If you feel stuck, join the fray. Most entrepreneurs are so busy working ”in” their business that they can’t work” on” their business. Because we deal with a company’s daily operations, including customer hand in hand, supply chain demand, etc., we often ignore the use of correct marketing strategies that help promote business growth.
What are you going to do? In short, you have to take a step back. You must analyze and understand the basic mechanism of your information and how to effectively reach more audiences without losing your interests. What is the secret of all this? No matter what marketing strategy you use, if you don’t have an effective sales funnel and optimize your conversion rate, you will only throw away the money.
What is the best marketing strategy?
Most enterprises face a difficult problem. This is Catch-22. Clearly, there is a need to increase visibility to significantly increase sales. But in order to gain greater popularity, enterprises must spend more money. What should you do when the well dries up?
There is no clear answer to this question covering all situations. But now, even with a low budget, we can do something to reach more customers without damaging the bank. However, it all boils down to time. If you don’t have money, you’d better have time to work hard.
Either way, as long as you have a good business foundation, sincerely try to add value and make unremitting efforts to establish a real relationship with consumers, you can use 10 strategies to market any business online.
1. Use social media.
You can’t ignore social media because this is where the so-called magic takes place. Some enterprises are completely based on social media. It can be scary at first. Sure, but when you build momentum, you’ll find it easier and easier to publish information on social media.
Of course, if you have money, you can also hire a social media manager. But if you don’t, be yourself. Be true. Express your ideas. Launch your product. Publish anything you find relevant and useful to help your readers know more about you, your business, or your industry.
Use direct messages on platforms such as Instagram or even Snapchat or Twitter to contact other successful enterprises and even potential customers who may be looking for your products and services. This is very powerful marketing.
2. Create a video tutorial to get the word out on your business
Making video tutorials is one of the most effective ways to spread information about your business. Teach people something useful. Let them walk through it. Hold their hands. Step-by-step tutorials are all the rage. The better you do in this area, the greater the value you provide, the faster you can improve your popularity and ultimately sales.
Today, After Google, YouTube is the second-largest search engine in the world. Whenever someone wants to learn something visually, they go there. You may have done it countless times yourself. So ask yourself, in your business, what can you teach consumers to help them solve some problems? What made you start a business?
The hardest part? Hear your voice echo, even see yourself. Now, you don’t have to appear in front of the camera, but you may need to be heard. You’ll get used to it over time. But you can’t ignore the visibility and influence of youtube, so start making real and useful videos now.
3. Start blogging now.
Of course, you can start a blog. If your business doesn’t have a blog, you need to set up one immediately. But you don’t have to blog only on your own blog. Many people find blogging mundane because they are deficient in visibility. The truth is, unless you know what you are really doing, your blog will be useless like a barren desert.
But it’s not just about posting your ideas on your own blog. You should start writing authoritative blogs. Use media and other platforms to publish content. Answer questions posted on Quora and Reddit. Or go to LinkedIn’s publishing platform. These are authoritative domains that anyone can publish, with a large audience, so that you can get instant contact immediately.
When you write a blog, make sure your blog is effective. Do not publish thin or condensed content. Consider adding value. Worried about divulging all your trade secrets? don’t worry. Give up the farm. Convey so much value to people so that you immediately become an authority in their eyes. This is one of the most powerful strategies you can use to sell any business.
4. Get to know about search engine optimization.
This is a marketing field that I am very keen on. But this is also an area that many people are extremely afraid of. Yes, SEO can be terrible. But it can also be powerful. When you learn to use it and learn the correct SEO method, the sky is really the limit.
Some companies teach you how to use hidden PBNs and other link schemes to “cheat” Google. It may have short-term effects, but in the long run, you will be in trouble. You can’t take the shortcut of search engine optimization. Just like doing business, if you want to see the results, you must invest your work and time.
Some tips for doing this in the correct way? Do not spam keywords. Easily available, this is one of the biggest mistakes most people make. Create content for humans and pay tribute to search engines. But more importantly, make sure your message is insightful, engaging, unique, and adds great value.
5. Use influencers in your field to target the exact audience.
Want to promote the word on social media and increase your popularity without spending years cultivating your audience? Then of course you should use influential people. But the key is to find the right influencer. You don’t have to associate with influencers with millions of followers. You can choose micro-influencers with tens of thousands or even 100000 fans.
The trick? Find the right influencer in your field so that you target the exact audience. This is not just to spread your message. This is about spreading your message to the right consumer group. If you can do this correctly, when you consider the potential profits it may bring, you are likely to reach a large audience with a small investment.
It makes sense if your sales system and products are in place. If you have a significantly converting offer, and only to improve visibility, then this may be the right marketing strategy for you at present. Evaluate the situation, contact influential people and evaluate their pricing. Do some small tests to see what is effective, and then expand.
6. Create a great lead magnet to the exact audience
So many marketing effects can really be attributed to the creation of a huge lead magnet. I found that showing the right lead magnet to the right audience can produce unexpected effects. The best way to do this is if you can find the right pain point and propose a solution in your lead magnet, then you will go well.
What problems do consumers face in your market segment? What made you start a business? Ask yourself these questions before building lead magnets. The more you can identify problems or pain points in the beginning, the more you can solve problems with your magnet.
What type of lead magnet should you make? It can be e-books, memos, lists, videos, etc. Of course, it’s not just about lead magnets. You have to have a page full of sizzling sales copy to get people into your funnel. But it all started with a huge lead magnet. The better it is, the more effective you will be in reaching your audience.
7. Use re-targeting Facebook ads to reach audience.
Today, one of the most powerful ways you can sell anything is Facebook advertising. With Facebook, you can reach a very specific audience, and you can do it easily. You can set goals based on interest, age, relationship status, geographical location, etc.
But to get good results, the trick here is not just clicking traffic. You have to focus on converting and re-targeting through pixels. If you don’t know how to install Facebook pixel on your website, you must learn how to install it now. Even if you don’t advertise on Facebook, you can use a pixel to build your audience.
Pixels track is everyone who visits your site, and you can build custom audiences around them. For example, if you post about how to learn to drive a semi truck and use pixels to track visitors, you can sell truck driving certificates to those who are already interested in truck driving certificates because they have visited a specific page. Your conversion rate will soar.
8. Use LinkedIn correctly to passively promote business.
Is there a video in your LinkedIn profile? Did you know you can easily add one? Why don’t you take a moment to introduce yourself and your business. Link it to your profile description. This is a simple way to passively promote business. If done well, it may lead to shocking results.
If you have a lot of contacts on LinkedIn, but you don’t post there, start immediately. You can reach a large number of readers, especially when your post spreads like a virus. This is a good place to convey the entrepreneurial journey. Talk about your hardships challenges and tell stories. The more effective your story is, the greater your communication potential.
You can also contact other enterprises on LinkedIn and cooperate with like-minded entrepreneurs. This is a great resource for all things business and too many people ignore this.
9. Create an affiliate plan to fuel your business growth.
Most people don’t have an idea about the power of affiliate marketing. Affiliates can provide great impetus for growth. But finding the proper partner isn’t always easy. You must have good conversion if you want to attach greater importance to yourself.
I found it is tricky to navigate in affiliated minefields. It takes persistence and real courage to get through the difficulties. Most of us feel discouraged after some setbacks, but when it comes to affiliate, you can’t let emotions hinder us. Set up a membership program and start contacting potential members who can help you.
You can also use a large number of websites, such as JVZoo, Commission Junction, and Tim and Eileen Barber’s ClickBank
10. Using email marketing sequences
Part of any good sales funnel will be the e-mail marketing sequence. These are the messages that users automatically send to them after subscribing to your list. Use your email sequence to establish relationships with subscribers. Be true and transparent. And convey your journey.
Use email replies and clicks to break down your list. For example, if someone clicks on a specific link, they are obviously interested in something. Mark the subscriber for later promotion. If someone buys, mark them as buyers. Identifying the interests of buyers and subscribers is very important for market segments.
When you send a broadcast, perform a split test. Split tests everything. In fact, you never know what is the most effective until you pull the trigger and really test it. This will help you better understand the audience’s response, make you a better communicator, and better sell products to customers.
We would love to hear about your ideas, suggestions, and questions regarding marketing strategies to fuel your business growth. So feel free to contact us.