Write fascinating product descriptions – Best Tips

What makes a good and powerful product description?

There is some valuable tips to write fascinating product description. The product descriptions are an art. There just as more significant as the item it is referring to and the cost of that item. The product descriptions can be used to give feeling and spirit to your product. The feelings can define from the happiness to urgency as long as it is written professionally. Here is a small example of a powerful product description from the Dollar Shave Club. You can get an idea to write fascinating product description from this.

Not only does their product description include the Executive Razors’ key attributes, but it continues to share with the prospects that the main point is ‘Muy sexy’. This a part and parcel of the product description is very important because it helps your business branding and selling efforts. When the product description is successfully composed, it becomes a good storytelling method. Always try be unique when writing fascinating product descriptions.

A good product description and to write fascinating product description should give all relevant information, convince the buyer of its benefits. The emotions influence buyer’s behavior, so the product description is the perfect point to elicit that all emotions. A powerful product descriptions address your target audience personally and directly. When you ask questions and answer, you have to create a conversation with them. You have to choose the words your ideal buyer uses mostly.

What are the points to keep in the mind to write fascinating product descriptions?

When writing a product descriptions for your business, the first thing that you should do is create a list of beneficial attributes of the product. It is like that we saw with Dollar Shave Club, the Executive Razor has six stainless steel blades and a special trimmer. The list that they used, is a good way to list a product’s beneficial attributes because it uses two special main points.

When listing the products beneficial attributes in your product description, always be sure to start a phrase with either a number or an action word.

Here, I mentioned some strong action words you can include in the product descriptions:

Designed, Equipped, Specialized, Crafted

Those are just few action words, I used when associating with the product descriptions for an eCommerce business based on Belgium. So, feel free to use them anytime when you are working with the product descriptions.

What else could you include to make your product descriptions sell?

If you need to product descriptions that sell you have to justify your price. The Apple, one of the largest companies, today sells large number of expensive items. It means their product descriptions need to justify the price point. Think about the iPhone X for example, the mobile phone sells for around $1,000!! Apple devotes a whole page to their product description on their site to show the attributes and features of the mobile phone.

Now, you know the importance of product descriptions. Here are few more examples that you may relate to this topic.

Here is a Blazer from J. Crew. Their product description consists of the features, storytelling, and how you can wear the blazer. Pay the attention to its price and the words used in their description. A blazer, looks this good, is relatively inexpensive. And just the right price for the customers looking for it. You should notice that the product description does not try to oversell the blazer, except, it compliments the blazer.

Here is a suit sold at Nieman Marcus. It’s designed by Tom Ford at a very high price point. Hurrily, you have to notice the length of the product description. This product description gives the exclusive availability of the features, suit and the signature for Tom Ford. This product also comes with the complimentary hemming and a brief details about Tom Ford. Here you can see that the product description acted as an aid to justify the high price point.

What not to include in the product descriptions?

By now you have seen many examples of product descriptions and had a good idea on how to write your own product descriptions that sell. However, there are few things that should be included when it comes to the product descriptions and that is what not to include. One thing, you no need to do is, try to oversell your product through the product description. When you oversell the product like this way, you are ultimately setting the customers up for disappointment.

As a small business entrepreneur or owner, you know that unsatisfied customers lead to poor and bad reviews. Also their behavior effects on tarnished brand, higher acquisition costs and increasing churn rates.

The next thing, you need to stay away from is publishing a poorly written product description. If the product description is poorly written, you are better off not including one like; instead, just include any features of the product, however, don’t leave it completely blank. Like what it is made of, or its functionality.

Now that you have a good knowledge about the best tips to write a fascinating product description that sells. I wish you all the best! Try to be social and bold! Best of Luck!

Frequently Asked Questions

How are the keywords used in my product descriptions?

Pay your attention that your content may feel natural and that Google does not appreciate keyword stuffing. Whether it is on a product page or a landing page, the major titles you use, should feel organic and natural. Put yourself in the customers’ shoes for a second. Try to be unique and creative. Also make sure that to tempt with social proof and make your description scannable.

What does listing description means?

The description text makes the bulk of your word count, and it is where you may review all the home’s major features like beds, lot size, location, upgrades, baths, square footage etc. But remember that do not just rattle off a list of all the features. Also try to self-edit for descriptive language. And use your imagination and dynamic words in the product description.

What are the main and key features of descriptive writing?

Features of the Descriptive Writing… Usually, descriptions build a literary texture of the impression of a story. Along these all the lines, the overall impression helps to show the audience through differences. For an example, a descriptive essay includes many vivid sensory details that appeal to the readers.

How long should the product fascinating descriptions be?

It should be between 305-400 words. A product description should be between 305-400 word count or however long is need to address the major features of the product. And a brief overview of its advantages to the customer. Always make sure that you have to write shortly including more things in it. Use dynamic words to catch your audience and include words that feel appealing to them.